Wine Industry Solutions Specialist
Sit back, relax and let us rewine'd your business
Our consulting services are designed to provide measurable returns on investment. By optimizing your product offerings, streamlining operations, and enhancing customer experiences, we help you increase sales, profitability and market presence.
Our tailored solutions ensure that your business stands out in the market and operates efficiently, allowing you to focus on what you do best—producing and selling exceptional wine.
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Ben Goodman
Ben Goodman has been working in the wine industry for almost three decades. He began his journey in hospitality on the East Coast of the USA before fine tuning his skills in the competitive California wine scene. A chance meeting of a (fabulous) Aussie girl led to now 20 years in the Australian wine industry, plus two kids, a cat, two dogs, three horses and a semi-rural property in the hills outside of Melbourne.
Ben’s journey spans across the entire industry, having worked multiple vintages both in the vineyard and winery, as well as providing exceptional customer experience in cellar doors.
In addition to his understanding of production and the customer experience, Ben brings a business savvy to his clients, honed as the sales and marketing manager for several wineries, as an account manager for a major wine distributor, and for the last six years as the senior buyer then Head of Buying for one of Australia’s largest wine retailers.
His broad experience allows for a multi-faceted holistic approach to consulting to any variety of wine business.
He now brings his knowledge, connections, and post-grad business and marketing degrees to helping wineries put their best grape forward.
Here’s how we can help you thrive;
Product Evaluation and Market Strategy
We will taste and evaluate your stock in bottle, barrel and tank, providing insights into style, market value and the best course of action. We advise on your product range, helping you understand what’s currently in your line-up versus what should be, as well as optimal production volumes. Advice is also provided on critics, shows and events to engage. This ensures that your offering meets market demand and aligns with your brand identity.
Strategic Planning and Policies
We assist in crafting marketing and sales plans tailored to your business objectives. Our services also include developing staff policies and comprehensive communication plans for both internal and external audiences, including social media strategies.
Market Positioning and Sales Channels
We help position your range for the right channels and customers. This includes developing a recommended retail price and wholesale pricing matrix, as well as exploring various channels for wholesale, direct-to-consumer and export.
Enhancing the Customer Experience
Our consultancy extends to improving the Cellar Door experience and refining your restaurant offering.
We also provide training for your staff in wine sales, Cellar Door service and restaurant service to ensure they are equipped to deliver exceptional customer experiences. We focus on creating memorable experiences that encourage repeat visits and positive word-of-mouth.
Branding and Design
We offer comprehensive branding services, including the facilitation of label design, production, and copywriting. Our goal is to create a cohesive brand image that resonates with your target audience, helping you stand out in a competitive market.
Digital Presence and Communication
We assist in crafting a compelling online presence through website development, social media management, and communications strategies. Whether you're engaging with customers or conducting internal communications, we offer audits to assess and enhance your current practices, ensuring they align with your brand's goals.
For more information or to schedule a consultation, please contact:
0409 941 423
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